![]()
The Downing
Visual Identity
Discovery Presentation
The following images are intended to serve as creative inspiration for the branding of The Downing.
The goal of this exercise is to identify visuals we're drawn to, as well as things that might not work. This way, once we begin design, we're working with the proper inspiration in mind.
Across these references you’ll notice inspiration drawn from Gilded Age New York: Victorian monograms and crests, ornamented lettering and printed ephemera, Andrew Jackson Downing’s cottages and gardens, and the original designs for Central Park, down to its lamps, railings and carved details. The goal isn’t to recreate the period, but to borrow its craft and charm in a way that feels fresh. Rather than reacting to any single image, look for the themes that consistently resonate.
The Downing
Visual Identity
Discovery Presentation
The following images are intended to serve as creative inspiration for the branding of The Downing.
The goal of this exercise is to identify visuals we're drawn to, as well as things that might not work. This way, once we begin design, we're working with the proper inspiration in mind.
Across these references you’ll notice inspiration drawn from Gilded Age New York: Victorian monograms and crests, ornamented lettering and printed ephemera, Andrew Jackson Downing’s cottages and gardens, and the original designs for Central Park, down to its lamps, railings and carved details. The goal isn’t to recreate the period, but to borrow its craft and charm in a way that feels fresh. Rather than reacting to any single image, look for the themes that consistently resonate.